Course Description


This course is designed for changemakers to master customer understanding. Nowadays, it is revealed to everyone that understanding customers is key to business success. But knowing customers requires dedicated efforts and effective tools. In this course, we will discuss the importance of customer understanding, and create Empathy MapsPersonas, and Customer Journey Maps, powerful customer understanding tools.

By the end of this course you will achieve:

By understanding your customer's needs, preferences, and behaviours, you can tailor experiences that resonate deeply with your target audience.


With customer insight, you make informed decisions and create strategies based on data, not assumptions.


Knowing your customers positions will let you deliver more personalised and effective solutions for the customers' pain points. 


Course Curriculum

  Introduction
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  Understand Customer Motivations and Needs
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  Building Comprehensive User Profiles
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  Designing Detailed Customer Experience Pathways
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  Final Step
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What Others Say About This Course

This course was complete and comprehensive, easy to learn and update. I really enjoyed studying it, and it helped me prepare my startup empathy map, persona, and scenario. Thank you for this excellent course; I learned so much from it.

- Najmeh Rashedi, founder of Hello Yoga Academy

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